Literature review on buyer behaviour

Literature review on buyer behaviour

Ha: There is a relationship between digital channels and buying behaviour of customers towards herbal cosmetic product. 5 LITERATURE REVIEW J. Vidhya Jawahar & K. Tamizhjyothi. () in their paper titled Consumer attitude towards Cosmetic Products focussed on influence of attitudes on consumer buying behaviour. The data was collected through What Does it take to satisfy the Customer? Organizations should not assume they know what the customer wants. Instead, it is important to understand the voice of the customer, using tools such as customer surveys, focus groups, and blogger.com these tools, organizations can gain detailed insights as to what their customers want and better tailor their services or products to meet or exceed Consumer buyer behaviour is considered to be an inseparable part of marketing and Kotler and Keller () state that consumer buying behaviour is the study of the ways of buying and disposing of goods, services, ideas or experiences by the individuals, groups and organizations in

Consumer Buyer Behaviour Definition - Research Methodology

Consumer buyer behaviour is considered to be an inseparable part of marketing and Kotler and Keller state that consumer buying behaviour is the study of the ways of buying and disposing of goods, services, literature review on buyer behaviour, ideas or experiences by the individuals, groups and organizations in order to satisfy their needs and wants, literature review on buyer behaviour.

Consumer buying behaviour has numerous factors as a part of it which are believed to have some level of effect on the purchasing decisions of the customers. Solomon et al. Moreover, the following popular definitions have been proposed for the term of consumer buyer behaviour:.

Although the definitions given above are various, they all lead to common view that consumer buying behaviour is a process of selecting, purchasing and disposing of goods and services according to the needs and wants of the consumers. Literature review on buyer behaviour, there is a general consensus among the researchers and academics that this process is subject to continual change over time as the purchase characteristics of the customers change due to their physical and psychological needs.

In the mean time, Kotler and Keller highlight the importance of understanding consumer buying behaviour and the ways how the customers choose their products and services can be extremely important for manufacturers as well as service providers as this provides them with competitive advantage over its competitors in several aspects.

For example, they may use the knowledge obtained through studying the consumer buying behaviour to set their strategies towards offering the right products and services to the right audience of customers reflecting their needs and wants effectively. Another valuable argument is provided by Egen on the importance of understanding the consumer behaviour.

The author further argues that the quality of goods and products are exceptionally good in countries where buying behaviour of consumers is well understood. This in turn increased the competitiveness of the products and services in international market increasing the export potential of the country. However, when they are engaging in such types of activities, they need to consider other external factors such as the overall economic conditions of the country, politics, technology and ethnic culture all of which are beyond the control of both the company and consumer Lancaster et al To sum up all the arguments stated above, it is clear that better understanding the consumer buying behaviour through studying and identifying their needs leads to huge long term benefits to the businesses.

However, as stated by Kotler et al it is essential to mention that despite literature review on buyer behaviour great efforts to literature review on buyer behaviour and understand the buying behaviour of consumers, it is very difficult to identify the exact reasons why a consumer purchases and prefers one product or service over another one.

This is because consumers sometimes make purchasing decisions based on their emotional beliefs which they even themselves are not well aware of, literature review on buyer behaviour. Kotler, P. and Keller, K. Schiffman, L. and Kanuk L. Category: Consumer Behaviour.

Tags: DefinitionsRetail. Consumer behaviour is the study of how people buy, what they buy, when they buy and why they buy.

Understanding consumer behaviour, from the inside out

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(PDF) Consumer Buying Behaviour – A Literature Review | Chandrakumar Kathirvel - blogger.com

Ha: There is a relationship between digital channels and buying behaviour of customers towards herbal cosmetic product. 5 LITERATURE REVIEW J. Vidhya Jawahar & K. Tamizhjyothi. () in their paper titled Consumer attitude towards Cosmetic Products focussed on influence of attitudes on consumer buying behaviour. The data was collected through 2. LITERATURE REVIEW AND HYPOTHESES Brand Image. Sangadji and Sopiah () describe brand image as a set of memories about a brand— be it positive or negative—in the minds of consumers. The memories of a brand may consist of the product attributes and perceived benefits to the blogger.com is a convenient unitary literature review are summarized in a model depicting the main categories of factors affecting. The traditional framework for analysis of the buyer decision process is a five-step model. Given behaviour is critical in the marketing perspective, as it eventually affects consumers’ perception